Born in Israel to a family of artists. I always loved creating things with my hands. I started creating Jewelry and accessories for myself. Everyone wanted to know where I got my Jewelry. That is when I realised I had a talent.
Coming to Canada in 2002 I knew that this is what I wanted to do with my life.
When I first started in Canada it was in a dingy basement. Imagine a mad scientist lab but instead of test tubes and Bunsen burners, there where rows and rows of different metals, crystals and hardware tools. To the corner a tiny table light and me hunched over a desk just making things up as I went along. I loved it. I still do!
Fast forward to today. I have my own studio (not in a basement), multiple jewelry collections and workshops. I enjoy teaching with my 17 years of experience in the industry, designing and creating Jewelry and accessories. All I can say is that I'm living the Canadian dream, or should I say reality.
I'm proud that I'm a Canadian, that makes Canadian products, IN CANADA. I am also one of very few in Canada that have the rights to use certified SwarovskiⓇ Diamonds and everything that I make has a lifetime warranty. No questions asked.
I want to thank everybody that has helped me on my Journey. It means a lot to me. A special thank you to my customers, many of you have become my friends. Seeing your eyes light up after trying on something I created is the best feeling in the world.